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20年时间里,中国互联网究竟发生了什么?

作者:admin      来源:内部      点击率:1089      时间:2015-07-13

写这篇文章的缘起,是最近的一些观察和思考,借由这些观察和思考,我发现,这20年来,互联网这个行业虽然千变万化风起云涌,但其背后的一些大众心理、诉求和规律,却是不变以及可以捕捉到的。这很有趣。


BINGQIE,DANGNIHUIGUOTOUQUBAZHEI20NIANLAIZHULIUDEHULIANWANGCHANPINDEYANBIANLISHISHULIWANYIBIANZHIHOU,NIKENENGYENENGGOUDUIWEILAI3-5NIANDEHULIANWANGJIANGHUICHUXIANNAXIEBIANHUAHUIGENGYOUGANJUE。XIAMIAN,WOMENKAISHIJIANGZHENGSHI


1:信息→门户→论坛


上海时时乐DUIYULAOYIBEIWANGMINHEHULIANWANGQUANRENSHIMENERYAN,JIBENSHANGBUTAIYOUZHENGYIDEYIJIANSHISHI,ZHONGGUOHULIANWANGFAZHANDEQIDIAN,SHI20NIANQIANZHONGGUANCUNDAJIESHANGNEIJIAJIAOZUO“YINGHAIWEI”DEGONGSICHUXIAN。DAGAIRENMENYONGYUANYEBUHUIWANGJIDE,SHIYINGHAIWEIDANGNIANNEIGEJINGDIANWUBIDEGUANGGAO——


上海时时乐“ZHONGGUORENJULIXINXIGAOSUGONGLUHAIYOUDUOYUAN?YOUCIXIANGBEI1500MI。”


SUOYI,NIFAXIANLE:


20NIANQIANDEZHONGGUO,HULIANWANGDUIYURENMENZUIDADEXIYINLISUOZAI,SHI“XINXI”。


ZAINEIGEDADUOSHURENZUIZHUYAODEXINXIHUOQUQUDAOHAISHIKAN“XINWENLIANBO”DESHIDAI,XINXIHAISHI100%DEXIQUEPIN。


上海时时乐YEYINCI,YOUYIZHONGCHANPINXINGTAIZUIXIANHUOLEQILAI,TABADALIANGDEZIXUNHEXINXIANZHAOGEZHONGFENLEIZHENGHEZAIYIQI,FANGDAOYIGEZHANDIANSHANGRUDALEGEDABAOYIBANYIBINGTUISONGJIYONGHU,RANGYONGHUKEYILECIBUPIDEZAIZHEILILIULANGEZHONGXINWEN、ZIXUN、HUABIANXIAOXIHESHEHUISHIJIAN。


上海时时乐ZHEIYANGDECHANPINXINGTAI,BEIJIAOZUO“MENHU”,ZHEIGEMINGZIYINGSHEZHEZAINEIGESHIDAI,TAMENCENGSHIWUSHUWANGMINMENJINRUHULIANWANGSHIJIEDERUKOU。


NEIXIEZUIZAOQIDEMENHULIFAZHANDEHAODEJIJIA,DOUFENFENSHANGSHILE,HAIDOUCHENGWEILEZHONGGUOHULIANWANGSHIJIEDEDIYIDAIJIAOZICHONGER。ZHEILI,JIUBAOKUOLEXINLANG、SOUHUHEWANGYI。


上海时时乐XINXISUIHAO,DANKANDUOKANJIULE,NANMIANPILAO。YUSHI,GUOLEBUJIU,


上海时时乐HENKUAIYOUYIBUFENRENJUEDEZHINENGGANKANSHIBUGUOYINDE,TAMENHAIDEYAOZIJIFAYANHEFASHENG,HAIXIANGYAOGENBIERENYIQITAOLUN。


YUSHIYOUYOUYIZHONGCHANPINXINGTAIKUAISULIUXINGLEQILAI,TAJIUSHILUNTAN。GENMENHUDENEIRONGWANQUANYOUBIANJISHENGCHENGBUTONG,LUNTANSHIYIGERENHERENDOUKEYIFAYANDEDIFANG,YONGXIANZAISUOWEIDE“HULIANWANGSIWEI”LAIJIANG,LUNTANSHIGENGYOU“CANYUGAN”DE。GUANYULUNTAN,ZUIZAOJINIANDEHULIANWANGSHIJIELI,ZUIZHUMINGHEZUIDONGRENDEGUSHI,KENENGMOGUOYUYINGHAIWEISHANGNEIGEZICHENGSHENHUANJUEZHENG,ZAISHENGMINGCHUIWEIZHIJIJIRENMENLIUXIALEYIFENGXINHEYISHUMEIGUIHUA,MINGJIAO“Rose”DENVHAILE。


YANKANZHELUNTANLIUXINGKANLAI,GEDAMENHUFENFENXUNSUGENJIN,GAOQILEZIJIDELUNTAN。QIZHONG,ZAIZAOQI,XINLANGDEDIWEIZHUJIANZUODA,DIANDINGQIZAOQIJIANGHUDIWEIDE,YEYOUYIXILIEBIAOZHIXINGSHIJIAN,QIZHONGZUIZHUMINGDEYIGE,JIUSHI97NIANSHIQIANGSAI,ZHONGGUODUIZHUCHANGFUYUKATAER,SHIQUCHUXIANJIHUIHOU,YOUGEJIAOLAORONGDERENPAODAOSITONGLIFANG(XINLANGQIANSHEN)DETIYUSHALONGLUNTANLIFABIAOLEYIPIAN《DALIANJINZHOUBUXIANGXINYANLEI》。ZHEIPIANWENZHANGJIHUZAIYIYEJIANCHUANBIANDAJIANGNANBEI。YIZHIYUNEIGENIANDAIDEQIUMIQUNTILI,JIHUMEIYOUYIGERENMEIYOUTINGSHUOGUOZHEIPIANWENZHANGHE“LAORONG”ZHEIGEMINGZIDE。SHUNDAISHUOYISHENG,DANGSHITIYUSHALONGDEBANZHU,MAOSIJIAOZUOLAOCHEN。


CIHOU,YEYOUJIGEQITALUNTANXIANHOUYINWEIBUTONGDEYUANYIN、HUATIHERENQUNERJUEQI,ZHEIQIZHONGZUIZHUMINGHESHENGJIYISHIDE,YOUTIANYA、XICIHUTONGHEMAOPU。


2:聊天室→QQ→网站→导航



WOZIJISHICHABUDUOZAISHILIUNIANQIANCAIGANGGANGKAISHICHUPENGDAO“HULIANWANG”ZHEIMEGEWANYIERDE。


上海时时乐NEISHIHOUDERENMEN,MIANDUIDELINGYIGEJINGKUANG,JIUSHIGUDUJIMO。


DABUFENRENJINJINJIYUXIANXIADENEIGESHEJIAOQUANZIJIYOUXIAN,YOUCHONGMANLEGEZHONGXIANZHI。NIHUIFAXIAN,JIHUMEIYIGERENXINZHONGDOUBIEZHEDALIANGXIANGSHUODEHUAQUEZAIXIANSHISHIJIELIZHAOBUDAOBIERENSUSHUO,CONGSHIJISUIDEXIAOMAOHAIZI,YIZHIDAOSANSISHISUIDEDASHUAYI,JINGWUYILIWAI。


上海时时乐ZAIYUSHI,LINGYIGECHANPINXINGTAIYEJIUSUIZHIXINGQI,TAJIAOZUO“LIAOTIANSHI”,JIANDANJIANG,JIUSHIYIQUNRENLAIDAOYIGEDIFANG,RANHOUJIUKEYITONGGUOYUYINHUOWENZIHUXIANGSHIXIANJIAOLIUHEJIAOTANDEDIFANG。NEISHIHOUZUIHUOBAODELIAOTIANSHI,JIAOZUO“BIHAIYINSHA”,QIZHONGZUIHUOBAODEFANGJIAN,CHABUDUORENHESHIHOUSHANGXIANDOUHUIYOUZHISHAOJINBAIRENZAIXIAN。TIQIBILIAOZHEILIANGGEZI,DAGAIHUIGOUQIHENDUODIYIDAIDEWANGMINMENDEZHUDUOMEIHAOHUIYI。


上海时时乐TONGSHIYINWEIRENMENDEGUDUJIMOERXINGQIDELINGYIGEWANYI,ZESHIQQ。YANJINYIDIANSHUO,NEISHIHOUTAHAIBUJIAO“QQ”,ERSHIJIAO“OICQ”,JIBENSHANGSHIYIGEBANSHANZHAIGUOWAITONGLEICHANPINDEDONGXI。


DANSHI,TAQUESHIDIYIGEZHENZHENGYIYISHANGZAIGUONEIDEDAOPUJIDEDAZHONGSHEJIAOHE1DUI1JISHITONGXUNGONGJU,ZHEILIYOUHENDUOTIANSHIDILIRENHE,JIUBUZAIYIYIJIANGQI。


YOULEQQZHIHOURENMENZAIHENZHANGYIDUANSHIJIANZHIHOUDOUHENHIGH,WOMENWANGQQLIJIALETONGXUE,TONGGUOSOUSUOJIALENDUODETONGCHENGWANGYOU,HAIJIALEWUSHUZAIGEZHONGDIFANGOURANZAIXIANSHANGXIEHOURENSHIDEXIONGDIJIEMEIMEN,ZAICIHOUHENZHANGYIDUANSHIJIANLI,RENMENDOUZAIQQSHANGLIAODEBUYILEHU。BUTAIKUAZHANGDESHUO,ZAIWODEJIYILI,SHIQQDECHUXIANCAIZHENZHENGDAIHUOLE“WANGBA”ZHEIYANGDEDIFANG。WOHAIJIDE,CHABUDUOJIUSHI2000NIANQIANHOU,ZAIWOLAOJIADENEIGEXIAOXIANCHENGLI,JIUYIXIAMAOCHULAILELIUQIJIAWANGBA,MEIFENGZHOUMOZOUJINQU,NIHUIFAXIANMANWUZIDERENDOUZAISHANGQQ,ZHAORENLIAOTIAN。


上海时时乐MANMANDE,RENMENYUELAIYUEKAISHIFAXIAN:


上海时时乐HULIANWANGSHIGEBUKESIYIDEWANYIER——YIFANGMIAN,YIWANGNIKUBIHAHAGANLEYIBEIZIBUJIANDENENGZHENGDAODEQIAN,TONGGUOCHUANGBANYIGEWANGZHAN,YOUKENENGJINIANJIUZHENGDAOLE;LINGYIFANGMIAN,NEIXIENIZAIXIANSHISHIJIESHANGWUCHUSUSHUOWURENLINGTINGDEHUA,LAIDAOWANGSHANGHOU,QUEKENENGHUIYINFAQIANWANRENZHUIPENGCEMU。


YUSHIGEZHONGGEYANGDEWANGZHANYOURUYUHOUCHUNSUNBANDEBEICHUANGJIANLEQILAI,HULIANWANGSHANGDENEIRONGHEXINXIYEKAISHIBUDUANYIBAOZHASHIDESUDUZENGZHANG。


DANGGESHIWANGZHANHEGELEIXINXIDUODAOLEYIDINGSHULIANGJIZHIHOU,RENMENRUHENENGGOUZHAODAOBINGJIZHUTAMENJIUCHENGLEWENTI。YUSHI,YIXILIEZHILIYUBANGZHURENMENGAISHANJIBUZHUWANGZHI、ZHAOBUDAOXIANGYAODEXINXIDENGDENGZHILEIDEDONGXIJIUCHUXIANBINGLIUXINGKAILAILE,TAMENZHONGDEYIGE,JIAOZUOZHONGWENSHANGWANGFUWU,JIANDANSHUO,SHIYIZHONGBUXUYAONIJIZHUWANGZHI,ZHIXUYAOZAIDIZHILANSHURUZHONGWENMINGJIUKEYIZHIDAXIANGGUANWANGZHANDEFUWU,QILINGXIANZHEJIAO3721;TAMENZHONGDELINGYIGE,SHIWANGZHIDAOHANG,BIRUhao123;ZUIHOUYIZHONGGENGGAOJIDEDONGXI,ZEJIAOZUOSOUSUOYINQING,ZUIZAORENMENYONGDEZUIDUODE,SHIYAHUHEGoogle,ZAIHOULAI,JIUYOULEBAIDU。


上海时时乐NEIXIEZAOQIHUNLIAOTIANSHIDERENHENKUAIFAXIANLIAOTIANSHIHENKENENGBINGBUSHISHEJIAODEZUIJIAXUANZE——RUGUOWOZAIMOUGELIAOTIANSHIXIEHOULEMOUXIEZIJIXIHUANDEREN,WOYIDINGGENGXIWANGJIAGEQQYUDUIFANGSILIAO,ERBUSHIGENDUIFANGYUEHAOXIACIJIXULIAOTIANSHIZAIJIAN。


DANSHI,YIBUFENMINRUIDERENHENKUAIFAXIAN,SUIRANBUTAISHIHEJINXINGSHEJIAO,DANLIAOTIANSHITEBIESHIHEZUOLINGWAIYIJIANSHI——XIUCHANG。JIANERYANZHI,JIUSHISHAOSHUYILIANGGERENJIEZHULIAOTIANSHIJINXINGGELEIBIAOYAN,QITARENZEFENFENWEIGUANZHUIPENGDIANZANJIAOHAO。ZHEISHI,QQZUOBULE,LUNTANGENGZUOBULE,YUSHI,LIAOTIANSHIFENFENKAISHIXIANGXIUCHANGXINGSHIZHUANBIAN。ZAIZAIWANGHOU,RENMENYOUFAXIAN,YIGESHENGYINTIANMEIZHANGXIANGBULAIHAINENGLVEDAIXIECAIYIDEMEINVZHUBO,WANGWANGCAISHIRANGXIUCHANGHUOQILAIDEDIYIYAOSU。ZHEIJIANSHICHIXUWANGXIAYANHUAHEFAZHAN,CHABUDUOJIUCHENGLEXIANZAIDE9158、LIUJIANFANGHEYY。


3:论坛→博客



LUNTANQUESHISHIGEHAODIFANG,TAYOUTAIDUOGUSHIKEYIJIANG。


上海时时乐ZAILUNTAN,MEIGERENDOUYONGYOUFATIEHEFAYANDEZIYOU。


YIGETIEZIFACHULAI,ZUOZHEHEDUZHEHAIKEYIBICIHUDONG,YIGEHAODEGUSHIHUOWENZHANG,WANGWANGHOUMIANHUIGENZHECHENGQIANSHANGWANTIAOPINGLUN,BINGQIE,LUNTANZHEIDIFANGSHIZHEIYANG,YIGENEIRONGYUEREMENYUEHUO,MUMINGERLAIWEIGUANCANYUDERENJIUYUEDUO,HAODUOJINGDIANHEHONGJIYISHIDERETIEDOUSHIZHEIMEQILAIDE,ZHEIDANGZHONG,DANGRANSHAOBULETIANYANEIGEZHUMINGDEZHENTANBAOTIE——“BEIWEIZHOUGONGZIDAZHANYIYEQING”。


ZAIWANLUNTANDEGUOCHENGZHONG,RENMENJIANJIANFAXIAN,GUSHILIANZAISHIYIZHONGFEICHANGHAODEYINFAGUANZHUHECHIXUJINXINGHUDONGDEFANGSHI,QIEYEGUANGSHOUGUANZHONGXIAI,YUSHIHOULAIJIUYOURENLALONGLEYIPIYUANCHUANGXIESHOU,ZUOQILEZHONGWENXIAOSHUOYUEDUWANGZHAN,ZHEIQIZHONGMINGTOUBIJIAOXIANGLIANGDE,YOUHONGXIUTIANXIANGHEQIDIANZHONGWENWANG。


上海时时乐LUNTANDANGNIANZHIHUOBAO,YISHIWULIANG,YIZHIYUDANFANSHIPAOWANGPAOLEYIDUANSHIJIANQIEXIAOYOUDIANMINGQIDE,SHIYOUBAJIUDOUXIANGZIJIGAOGELUNTANWANWAN,DANYOUKUYUMEIYOUJISHU,BUZHIGAICONGHEGAOQI,YUSHIYIGEDANGNIANHAIZAIDUDAXUEDE80HOUXIAONIANQINGJIUCHENSHIERRU,ZUOLEGEZIZHUDELUNTANJIANZHANXITONG,ZHEIWANYIJIAOZUODiscuz,ZAICIHOUZHANGDASHIDUONIANDESHIJIANLI,GUONEIJIHUCHAOGUO70%DEXIANSHANGLUNTAN,DOUSHIYONGTAJIANCHENGDE。


上海时时乐YIGELUNTAN,JIUXIANGSHIYIGEJIANGHU,JIANGHUCHUXIANZHISHI,ZONGHUIYINLAISHIWAIGAOREN,GAORENMENZHANGQISIHUNZAIYIGEJIANGHU,YEJIUMANMANYOULEJIANGHUDIWEI,ZHEICHABUDUOJIUSHIZAOQIWANGLUOSHIJIEDE“YIJIANLINGXIU”LE。


上海时时乐HENDUOXIANZAIZHEIGESHIDAIDEMINGRENNIURENMEN,CHABUDUODOUSHICONGLUNTANSHIDAIDEHONGRENHEYIJIANLINGXIUZHEIYANGYILUGUOLAIDE,BIRUFANGZHOUZI,BIRUDANGNIANMINGYUE,ZAIBIRUDIAOYEHECAITOU。


BUGUO,JIANGHUYEYOUJIANGHUDEWENTI。JIANGHUTAIHUOBAO,GAORENTAIDUO,JIUHUIDAOZHIXINRENMEIYOUJIHUIMAOPAO。JIBENSHANGZAINEIXIEHUOBAODELUNTANLI,YIGETIEZIFACHULAI,BUNENGZAI10MIAONEIDEDAOGUANZHUHUIFUHUOSHIBANZHUJIAJINGZHIDING,JIBENJIUHUIMIAOCHEN。


JIANGHUDELINGWAIYIGEWENTI,JIUSHIHUNJIANGHUDERENDUOLE,NANMIANCHAOJIA。


HUNZAIJIANGHU,GUANDIANYIJIANBUTONGSHICHANGYOUDESHI,LUNTANJIRANYOUFAYANZIYOU,WOKANNISHUODEJUEDEBUDUI,DANGRANKEYILINGQIYIGEYANLUNGENNIDUIZHAN,DUIZHANDETAISHIYIJILIE,MIANBULEJIUCHENGLEDUIMA。YOUQIYOUSHIDUIZHANSHIZAILIANGDAYIJIANLINGXIUZHIJIANSHENZHISHILUNTANGUANLIZHEZHIJIANCHANSHENGSHI,LUNTANQUNZHONGMENWANGWANGHUIFENWEIQIZHIXIANMINGDELIANGPAI,WEILEWEIHUZIJIDEZHICHIZHEERZHENGDEMIANHONGERCHI。


MAZHANDEZUIJIDUANHOUGUO,JIUSHICHAOLEILE,DAJIAFENFENPIBEIZHIHOU,YIZHONG“LEIJUEBUAI”DEGANJUETIANMANXINJIAN,YUSHIJIUYOUYOURENXUANZELIKAIHECHUZOU。


ZHEIYANGYIGE“JIANTAN-LUNTANFAZHAN-YIJIANLINGXIUCHANSHENG-GENGDUOYIJIANLINGXIUCHANSHENG-YIJIANLINGXIUCHAOJIA-LUNTANFENLIE,YIJIANLINGXIUCHUZOU-LUNTANSHUAIBAI”DEGUAIQUAN,ZHIJINMEIYOURENHEYIGESHEQUNENGGOUCHENGGONGTIAOCHU。


BAOKUOXIANSHIBANDELUNTAN——ZHIHU,YERENGHAIZAIZHEIGEQUANNEIDAZHUAN。


上海时时乐YUSHI,LINGYIGEHAODONGXICHUXIANLE,TAJIUSHIBOKE。


SHANGMIANSHUOLE,LUNTANSUIHAO,DANSHIJIANZHANGLE,HUIYOULIANGDAWENTI,YISHIGAORENTAIDUOJINGZHENGJILIE,ZUOWEIYIGEHUNZAILUNTANDENEIRONGCHUANGZAOZHE,NIXIANGYAOHUODEGUANZHU,ZONGHUIYUELAIYUENAN。ERJIUSHIRENDUOZUIZA,BENLAINIZHISHIXIANGJINGJINGXIEDIANDONGXIBIAODAXIEGUANDIANLICHANG,QUEZONGSHIBUZHIBUJUEJIUHUIBEIJUANRUDAOYIXIEZHENGYIDUIKANGZHONGQU,YOUSHIHOU,HUNZAILUNTANERJUANRUYICHANGZHENGYI,ZHENHUIYOUYIZHONGBAIKOUMOBIANDEWEIQU,ZHEIZHONGSHIJINGLIDUOLE,LEIXIN。


上海时时乐SUOYI,YONGYOUYIGEZIJIDEYIMUSANFENDI,ZHISHIJINGJINGDEXIEZIJIXIHUANDENEIRONGHEZHUTI,XIYINTONGYANGXIHUANZHEIGEZHUTIDEREN,GENTAMENLAIDANDUJIAOLIUHUDONG,RANGXIHUANNIDERENDOUPAODAONIDEZHEIGEDIPANSHANGLAIWAN,JIUCHENGLEHENDUORENDESUQIU。


上海时时乐BOKE,JIUSHIYONGLAIGANZHEIGESHIDE。


BOKEZUIRANGRENDONGXINDEDIFANG,JIUSHIZHEISHIYIGEWANQUANYIZIWOWEIZHONGXINDEDIFANG,FEICHANGYOUZHUYUZIWOPINPAIDEJIANLIHETUOZHAN,YONGXIANZAIDEHUAJIANG,TASHI“ZIMEITI”。


YUSHI,DANGSHIHENDUOZAILUNTANSHANGNBHONGHONGDERENHEGEZHONGZHIMINGRENWU,FENFENBEIYAOQINGQUXIE